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In an era when electronic dance music (EDM) dominates the musical landscape, Steve Aoki is one of the genre’s most recognizable names as well as one of its most profitable, having earned an estimated $23 million last year alone.

Part of the reason for Aoki’s popularity is that he isn’t just a music producer — he’s an exciting performer who understands the need for spectacle and getting his audience involved. One of his trademarks involves throwing a cake in someone’s face on stage every time he performs.

Aoki is also a businessman, having founded his own independent record label, Dim Mak, in 1996 at the age of 19 while a student at University of California, Santa Barbara. He also co-owns the management company DeckStar with Paul Rosenberg (Eminem’s manager), his managers Lawrence Vavra and Matt Colon, and his mentor, DJ AM.


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