Скачать или смотреть 06. How to create a dream work environment and manage clever people with Rob Goffee

Rob Goffee, renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies.

Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH.

In today’s episode, we discuss:

Three fundamental topics for marketing leaders
• How to become a more effective and authentic leader;
• How to create a dream work environment to attract and retain a dream team; and
• How to lead clever people.

Key topics from three of Rob Goffee and Gareth Jones’ co-authored books, including:
• Why authenticity is a must for leaders and organisations;
• How being vulnerable and taking risks pays off;
• How to better understand what motivates and frustrates your team;
• How to be radically honest with staff; and
• What you need to pay attention to as a leader.

To find out more about these topics and more, make sure to listen to this episode.

References:

• Robert Goffee and Gareth Jones - Clever: Leading Your Smartest, Most Creative People.
https://www.amazon.com/Clever-Leading...

• Robert Goffee and Gareth Jones - Why Should Anyone Be Led By You? What It Takes To Be An Authentic Leader.
https://www.amazon.com/Why-Should-Any...

• Robert Goffee and Gareth Jones - Why Should Anyone Work Here? What It Takes To Create an Authentic Organisation.
https://www.amazon.com/Why-Should-Any...

• Thomas J. Peters, Robert H. Waterman Jr. - In Search of Excellence: Lessons from America’s Best-Run Companies.
https://www.amazon.com/Search-Excelle...

• Warren G. Bennis - On Becoming a Leader.
https://www.amazon.com/Becoming-Leade...

Contact Rob Goffee:

London Business School - https://www.london.edu/faculty-and-re....
Creative Management Associates - http://www.creativemanagementassociat....

Contact Growth Generators:

• This podcast is brought to you by Growth Generators, a consulting firm that helps CMOs design and build modern teams that drive growth.

Find out how Ty and Growth Generators can help you create the future-fit team you need to achieve your growth goals.

Website: https://growthgenerators.io/
LinkedIn:   / tyhayes  

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About Lean Mean Marketing Teams:

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

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