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The Rise and Fall of Rainbow Capitalism | Pride Month Marketing Exposed

Why do brands only care about LGBTQ+ rights in June? In this video, we break down the rise and fall of rainbow capitalism — from the corporate embrace of Pride Month to the recent backlash under growing political pressure.

We'll explore:
✅ The origins of rainbow capitalism
✅ How companies profited from LGBTQ+ support
✅ Why brands are backing away in 2024–2025
✅ The impact of anti-DEI rhetoric and Trump-era policies

Whether you’re queer, an ally, or just questioning the ethics of corporate activism, this video will help you understand how Pride became a marketing tool — and why that might be changing.

🧠 Based on my research, current news, and corporate trends over the last decade.

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#RainbowCapitalism #PrideMonth #LGBTQ #CorporateActivism #VideoEssay #QueerPolitics #CancelCulture #DEI #Pride2025 #project2025

Sources:
https://williamsinstitute.law.ucla.ed...

https://www.cnn.com/2024/02/29/busine....

https://www.npr.org/2025/06/04/nx-s1-...

https://www.military.com/history/hegs...