Скачать или смотреть How to Write the World's Greatest Fundraising Letter

Learn how to write the world's best fundraising letter based on the latest scientific research and years of A/B testing.

0:00 - Intro, background on PSG and AskGenius
2:18 - Fundraising areas we've optimized
3:55 - Before your send your letter (a case study)
5:18 - Do donor emails increase participation, gift size, retention?
11:04 - How to write a letter that donors will actually read
18:12 - How to format your letter, how long should it be
29:30 - A tool to help you write better fundraising letters
30:21 - Must-have donor segments for every appeal letter
32:03 - Should you reference a donor's prior gift in the letter?
33:54 - Should you ask for a specific gift in the letter?
35:37 - Pros and cons of a tear-off pledge card
38:17 - How to set the perfect ask amount for each donor
46:45 - Q&A

Raise more money by creating personalized ask strings for every donor on your mailing list. https://bit.ly/3IwenpT