Скачать или смотреть Upfront 2029-2030

What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.

MODERATOR
Joe Mandese, Editor-in-Chief, MediaPost @jmandese

PANELISTS
Sara Johnson, SVP, Group Director, Video Investment, Carat Allie Kallish, EVP, Managing Director, Strategic Investment, U.S., MAGNA Joe Marchese, Founding Partner, Casa Komos Brands Group & Human Ventures Samantha Rose, Executive Vice President-Strategic Investment Lead, Horizon Media