Скачать или смотреть People First, Profits Follow: How Brad Wise Builds Winning Dealership Cultures

What happens when you put people before process and profit?
In this episode, Brad Wise, General Manager of Ferman Chevrolet, shares how a people-first leadership philosophy drives stronger retention, higher profitability, and a better customer experience.

We unpack how investing in employees, building trust, and creating accountability doesn’t just feel good—it shows up on the bottom line. If you’re struggling with turnover, culture, or consistency, this conversation offers a roadmap for leading differently and winning long-term.

About Brad Wise: Linkedin   / brad-wise-92ab7a78  
Brad Wise is a veteran automotive retail executive with over 35 years of experience in the car business, known for his leadership, team-building ability, and passion for excellence in dealership operations. He currently serves as Executive Manager at Ferman Chevrolet Mazda in Tampa, Florida, where he leads sales, culture, and operational strategy in a highly competitive market.

Career & Automotive Leadership

Brad began his automotive career in 1988, joining a large Chevrolet dealership in Illinois shortly after college. Over the next 25 years, he steadily advanced through roles from top salesperson to sales manager and ultimately general manager — gaining deep expertise in every facet of retail operations along the way.

At Ferman Chevrolet Mazda, Brad’s leadership focuses on setting ambitious performance goals, strengthening dealership culture, and developing high-performing teams. One of his notable strategic initiatives has been pushing toward the goal of selling 900 cars per month, emphasizing personal growth, fundamentals, and team accountability in the process.

Management Philosophy & Culture

Brad is widely recognized for a human-centered leadership approach — prioritizing recruitment, training, and retention of top talent. He believes effective leadership involves being present, encouraging, and committed to continuous learning. Wise aims to create a work environment where teams thrive and feel empowered to succeed, treating coaching and development as foundational to the dealership’s growth.

Industry Contributions & Thought Leadership

Beyond dealership operations, Brad is active as a speaker and contributor to automotive industry media, participating in podcasts and interviews about sales excellence, recruiting strategies, and entrepreneurial leadership in retail automotive.

He also hosts the “WISE UP Podcast”, where he merges business insights with personal development principles — reflecting his belief that mindset and leadership growth go hand-in-hand with business success. podcasts.apple.com

About Glenn
“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

Let’s Connect
Website: https://bit.ly/3HyFK3J
LinkedIn:   / book:   The Road to Sold on Amazon → https://amzn.to/4jvWeuq

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership...


🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:
Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to lead
Let’s grow together.