Скачать или смотреть $54M In Facebook Ad Spend Through Rapid Experimentation (With Matt Harward)

Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method. This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method works.
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00:00 Intro
02:57 Matt Gives A High-Level Breakdown Of Rapid Experimentation
03:40 How We’re Getting Testing Wrong
04:56 Implied Proofs
07:12 A Common Testing Mistake
12:50 2 Sides To Testing
18:50 The 3rd Component
20:12 Overview Of Rapid Experimentation Steps
22:57 2 Examples Of Naked Testing
32:30 Kill, Chase, Graduate
39:54 The Seed Stage
40:45 Splintering
51:46 2 Important Validation Questions
55:17 Discussing Metrics
58:16 Where Modalities Come In
1:10:41 The Hell Nos & The Hell Yeses
1:18:38 The Best Answer For Getting Around What’s Going On On FB Right Now