Скачать или смотреть Product Safety – China’s Safety Compliance

In the last ten year, China has become one of the largest and fastest-growing markets for consumer products worldwide. Rapid growth has created a large number of middle-class of more than three hundred million consumers. Whilst the Chinese domestic industry is able to cover some of the needs of consumers, there is also a high awareness of global brands and an increasingly demand for high-quality foreign consumer products.

Lifestyle changes and rapid urbanization have further increased Chinese consumers’ fascination with imported goods. There are many examples of foreign SMEs successfully building their own brands in China. The basic requirements – an appropriate marketing concept, a good understanding of Chinese consumers, and a quality product – apply universally.

However, for many product categories, government approval is required before goods can be imported – this is the first big difference European companies have to face when thinking of exporting to China. These approvals come in various forms, such as licenses, certifications, registrations, marks and even individual approval of shipments. They are issued by the government itself or by appointed bodies acting on behalf of the government. All of these approvals have one thing in common: they will be regularly checked at the borders or, in the case of China domestic production, by inspection authorities.

By watching this webinar, you will firstly understand an overall picture of the market of consumer products in China and its domestic regulatory framework. Secondly, the main elements of the product safety system will be discussed in detail, including China’s pre-market and post market controls and market restrictions. Most importantly, the webinar will provide practical guidance for European SMEs.

Webinar Agenda:
The Market of Consumer Products in China
Regulatory Framework
Main Elements of the Product Safety System
Practical Guidance for SMEs
Conclusions

Any further questions? Have specific questions related to your industry or your company’s venture into the Chinese market? Then fell free to contact us through our FREE ‘Ask the Expert’ function on our website! https://www.eusmecentre.org.cn/expert