Скачать или смотреть Yousuf Bhaijee | The Word Of Mouth Coefficient (AUDIO)

Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you.

Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient

In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting results.

Yousuf has worked in some of the most esteemed companies leading growth such as VP Growth @ Eaze / Zynga Disney / Bain and Reforge. Currently, he is growth advising and writing and some side projects.

Follow Yousuf on Linkedin

📘 Recommended Reading: https://GroundswellFreeChapter.com


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About the Host: Scott A. Martin (http://ScottMartin.org)

I help founders /entrepreneurs to control their marketing spend and predictably grow their business by delivering high impact strategies. Balancing common sense and sometimes unconventional strategies.

What I do is mentor, teach and consult on scaling business rapidly, sustainably and exponentially.

How? Balance between growth testing and long term strategic programs.

Why? In my view most approaches are inadequate because short term marketing and conventional approaches fail to deliver reliable results.

I call this Sustainable Growth Marketing

The prevailing mindset tends to follow trends and chase social media algorithms.

In my humble view is this paralyses smart entrepreneurs and potentially runs their businesses off a cliff by handing over the keys to marketing specialists who do not understand your business is an ecosystem.

I take a holistic approach to marketing while remaining agnostic to any tech/platform/approach that can deliver sustainable results.

As your advocate I help you uncover your hidden potential while being resourceful and mindful of your cashflow and current business reality.

My primary objective is to give you confidence based on evidence and common sense to build sustainable growth for you.

I work with you. You want to command and lead your marketing with certainty, clarity and confidence.

If you are here to build a groundswell audience..

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Scott A. Martin
Author / Podcast Host / Brand & Growth Strategist

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