Скачать или смотреть Subscription Acquisition: Growing your subscriber base at all stages of business

In this episode, we dive deep into the world of subscription acquisition, covering everything from crafting irresistible offers to scaling your media buying strategy and converting one-time customers into loyal subscribers. Whether you're just starting out or scaling to millions in revenue, this conversation is packed with actionable insights and strategies for growing your subscription business.

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What You’ll Learn:
1️⃣ Subscription Offers 101

Best offers for first-time subscribers: Trials, starter kits, and bundles.
Common mistakes to avoid when creating subscription offers.
The critical role of landing pages and funnels in converting customers.

2️⃣ Media Buying Strategies

Acquiring your first 1,000 subscribers: Tips for cracking product-market fit, winning creative, and managing CAC.
Scaling from 1k to 10k subscribers: Cohort analysis, payback periods, and transitioning from early adopters to mainstream customers.
Scaling from 10k to 50k+ subscribers: Expanding into new channels, optimizing lifetime contribution margins, and tackling churn.

3️⃣ Converting One-Time Customers to Subscribers

Leveraging email, SMS, and post-purchase upsells to drive recurring revenue.
The importance of post-click experiences and platform-native tools like Loyalty Landers and Tolstoy.

4️⃣ Meta Ads Pro Tips

Creative strategies: Static assets, UGC, and diversity in ad content.
Attribution windows, manual cost control strategies, and the power of brand collaborations.


Whether you’re building your first 1,000 subscribers or scaling to 50,000+, this episode is your ultimate guide to subscription acquisition!


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#SubscriptionBusiness #MediaBuying #CustomerAcquisition #EcommerceTips #MetaAds #ScalingBusiness #EmailMarketing #SMSMarketing #Entrepreneurship