Скачать или смотреть This One Missing CRM Field Was Killing Our Sales | Marketing ROI Calculation

🎯 The CRM Mistake That Was Killing Our Sales Growth!

We were running ads, getting leads… but still, sales weren’t growing. 🤔
Then our mentor asked one simple question —
“Are you capturing your Lead Source?”

💡 Lead Source = where the lead came from —
Facebook, Google, JustDial, Walk-in, or Referral.

We realised — we weren’t tracking it at all!
And because of that, two big problems:
1️⃣ We didn’t know which source was giving the best quality leads.
2️⃣ We couldn’t calculate our real ROI on marketing.

👉 Here’s how we fixed it in 3 simple steps:
✅ Step 1: Added a “Lead Source” field in CRM.
✅ Step 2: Educated our team why it’s important.
✅ Step 3: Made the field mandatory — a lead can’t be saved unless source is entered.

Now every single lead is tracked.
We know which campaigns are working.
We can double down on what performs — and stop wasting money on what doesn’t.

🎯 Lesson:
If you don’t track your lead source, your marketing budget is flying blind.

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