Скачать или смотреть SEO in 2026: Balancing Google, AI Search, and Multi-Platform Strategies

As 2025 comes to a close, we’re looking ahead to what SEO will mean in 2026. In this video, Matthew and Andrea reflect on the big changes we’ve seen this year, including:
Why Google remains central, even as AI search tools like ChatGPT, Perplexity, and Gemini grow.
How user behavior is shifting toward multi-platform search journeys.
What deeper engagement from AI-referred traffic tells us about the customer journey.
Why qualitative insights (like asking real customers about their searches) are more valuable than ever.
How to structure content to serve both AI systems and human visitors.
Key priorities for SEO in 2026: content, measurement, and technical optimization for AI crawlers.

We also point to other videos where we dive deeper into measuring AI performance and technical SEO for AI bots.
Rethinking Technical SEO for the AI Search Era:    • Rethinking Technical SEO for the AI Search...  
Measure AI Search:    • Measuring AI Search | Elementive Unfiltere...  

If you have questions about AI search, technical SEO, or preparing your site for 2026, feel free to reach out to us directly.
Matthew: [email protected]
Andrea: [email protected]

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