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China has emerged as a political super power in the last twenty years as well as a major economic power and the leading consumer market for products ranging from cars to cognac. This week on "Thoughtful China," host Trevor Lai interviews Tom Doctoroff, JWT's North Asia Area Director & Greater China CEO, about China's recent rise as well as the misconceptions that exist between western and Chinese businesses each looking to expand at home and overseas.

A resident of Shanghai for 14 years, Mr. Doctoroff recently published his second book, "What Chinese Want: Culture, Communism and China's Modern Consumer."

Find out more about marketing and brand-building in China by watching our other episodes on YouTube or at www.thoughtfulchina.com.