Скачать или смотреть Why Learning Apps Are Addictive

The provided text outlines a strategic framework for the educational technology sector, focusing on how artificial intelligence and gamification work together to improve student retention and company revenue. By analyzing platforms like Duolingo and Coursera, the author illustrates how adaptive learning algorithms personalize the user experience to maintain a state of "flow" and prevent dropout. The framework is grounded in psychological theories, such as Self-Determination Theory and Operant Conditioning, to explain why features like streaks and milestones drive long-term engagement. It further explores how these behavioral outcomes translate into financial success through increased subscription renewals and higher lifetime value for customers. Ultimately, the document provides managerial implications and ethical considerations for designers seeking to build effective, culturally sensitive, and commercially sustainable digital learning environments.