Скачать или смотреть April 2025: USPS Postage Increase

In this episode, Lisa and Erik break down the upcoming USPS postage increase on July 13th.
Expect an average hike of 6.5–8%, depending on your presort category.
Big change? 👉 No more NDC drop ship discounts (but SCF options are still available, just at a lower discount).

Don't worry — we also cover smart ways to offset these rising costs:
✨ USPS Incentive Programs – like the Integrated Technology Promotion (run it for six months and save 3–5%!).
✨ Stack Savings – Combine promotions like Informed Delivery (+1%) and Sustainability Discounts (+1% for FSC-certified or recycled paper).
✨ Easy Wins – Qualify for discounts using AI-generated content (even a single sentence or image!) or simple QR codes for mobile shopping.

💬 Pro Tip: Pair the Tactile, Sensory, and Interactive promotion (ends July 31st) with Integrated Tech to stack savings almost all year long!

Plus, they share some real talk on why clean lists, optimized mailpieces, and embracing tech like QR codes can boost your response rates 📈.

Have questions? Lisa and Erik are here to help — reach out anytime!

​Erik Formica: [email protected]
Lisa Formica: [email protected]
P: 215.464.0111