Скачать или смотреть Business Strategy: 5 Mistakes Founders Make (Starting My Second Company) | Starting Up EP02

In the startup world, everyone talks about the product and the money, but business strategy is the single biggest factor that determines whether a small business succeeds or fails. Most founders confuse strategy with goals or a simple to-do list, and that’s why they burn out. As I plan the launch of my new haircare business, I'm sharing the five strategic mistakes I see entrepreneurs make (and the ones I made the first time!). Watch this episode of Starting Up to learn what strategy really is, why it matters, and how you can build a clear, defensible competitive advantage. By the end, you’ll have a practical framework to build a winning strategy and elevate your startup.

Ayaa Botanicals Instagram:
  / ayaabotanicals  

My Website:
http://rachaeltwumasicorson.com

Join 25k+ Subscribers:
https://rachaeltwumasicorson.substack...

Books:
The Art of War (Sun Tzu) → about the map and choosing battles wisely — align with “deciding what not to do.”


The 7 Habits (Covey) → clarifies the destination and compass (vision/values) before moving.


Start with Why (Sinek) → pure purpose (the why that powers the map).


The Lean Startup (Ries) → how to test different routes on the map quickly and cheaply (hypotheses, feedback loops).


Measure What Matters (Doerr) → a system for tracking progress on the journey (OKRs: milestones + indicators).