3 High-Impact GA4 Explorations

GA4 wants us to customize reports. But reports will only get you so far.
When you really need insights, it’s time to set up a GA4 exploration.

We’ve spent years experimenting with GA4, creating hundred of customizations and dozens of explorations. Over all that time, there are a few explorations that stand out as the most useful, the most impactful.

This video shows the step-by-step process for creating those exact GA4 Explorations.

We’ll use Free Form Explorations with both table and line chart visualizations. We’ll also use a Path Exploration to measure navigation performance, including the clickthrough rates on calls to action.

What we show in this Google Analytics video:

🔹A step-by-step, demonstrative guide to building reports, highlighting the clicks on your calls to action, conversion rates, and article performances across various channels.
🔹How to identifying the conversion rates of your mobile vs. desktop visitors, especially those from paid sources.
🔹Clickthrough Rates Analysis: Discover the performance of your CTAs and understand how your navigation works (or doesn’t) for your visitors
🔹Pinpoint which of your articles are top performers across the various traffic sources
🔹Learn how to effectively share your GA4 explorations with team members and stakeholders, for better data-driven decision-making.

Here are the time codes so you can jump directly to each of the three explorations:
0:31 How to check the performance of channels across device types
3:40 Find the clickthrough rates (CTRs) of your calls to action (CTA)
6:04 Measure the performance of any article across channels


Whether you’re a digital marketing analyst, an SEO expert, or a curious business owner, this tutorial is crafted to enhance your GA4 exploration skills, ensuring your data analysis is not just robust, but also insightful and actionable.


Additional Resources:
🔗 Get the full post with the detailed step-by-step process here on the Orbit blog...
http://www.orbitmedia.com/blog/ga4-ex...

🔗 How to use a GA4 Exploration to measure the use of your site search tool…
https://www.orbitmedia.com/blog/how-t...

🔗 See how embedded YouTube videos are driving engagement on your pages…
https://www.orbitmedia.com/blog/track...



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