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American vs. Asian Preference for Jadeite Designs by GIA. What accounts for some of the different preferences for jade between consumers in the United States and China? This video examines the key differences and comments on why cultural attitudes vary on this topic. In China, jade is the “stone of heaven." In general, Jeff Mason contends that Asian shoppers prefer translucency in their jade while American shoppers prefer vivid color in their jade jewelry. According to Mason, American consumers differ from Asian consumers when it comes to jadeite designs, and the Americanization of jade designs has created a wider appeal for jade among American consumers.

Learn more about jade with GIA's gem encyclopedia: http://www.gia.edu/jade
• Jade Quality Factors: http://www.gia.edu/jade-quality-factor
• Jade Description: http://www.gia.edu/jade-description
• Jade Buyer’s Guide: http://www.gia.edu/jade#buyers-guide
• Jade History and Lore: http://www.gia.edu/jade-history-lore
• Jade Care and Cleaning: http://www.gia.edu/jade-care-cleaning

The Official GIA Channel on YouTube is also a great resource for jadeite knowledge
• Jadeite's Color Range in Lavender and Red:    • Jadeite's Color Range in Lavender and Red ...  
• Jadeite Boulders With Edward Boehm:    • Jadeite Boulders With Edward Boehm by GIA  
• Jade Auction in Myanmar:    • Jade Auction in Myanmar by GIA  

GIA exists to connect people to the understanding of gems. Our videos provide more information on diamonds, gems, and other related topics
• How to Choose a Diamond | GIA Diamond Grading Guide:    • How to Choose a Diamond: 10-Minute GIA Dia...  
• How to Read a GIA Grading Report:    • How to Read a GIA Grading Report Video by GIA  
• Sapphire and Ruby Mine in Palin, Cambodia:    • River Mining in Pailin, Cambodia, by GIA  
• Mining for Emerald in Brazil:    • Mining for Emeralds in Brazil by GIA  
• What Attracts Us to Ruby | History:    • What Attracts Us to Ruby: History by GIA  

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