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If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research or new studies and surveys and then pitching those things to writers.

But the pitching and the promotion is probably the trickiest part, and a lot of it comes down to this: the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email sent to a writer, which resulted in coverage of the story.

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Additional Moz Resources:

Beginner's Guide to SEO ► https://mz.cm/2SGOGdV

The Keyword Research Master Guide ► https://mz.cm/3jPdPio

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

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