Bob Garfield - The Relationship Era

The Relationship Era

Today's brands face an apparent choice between two evils: Continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. But that's not the choice at all.

Bob Garfield, well known ad critic and co-host of NPR's On The Media, discusses the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships.

Bob Garfield -- Columnist, MediaPost; Co-Host, NPR's On The
Media; Author of Can't Buy Me Like

Intro by Shelly Zalis - CEO, Ipsos OTX