Скачать или смотреть "I feel so seen." — How competitive intel transforms positioning

#positioning #competitiveintelligence

What's the right approach to product positioning?

There's long been a debate on this - whether marketers should lead with features, outcomes, or benefits.

Instead, it might be time to challenge outdated frameworks.

Here’s what we cover in this video:
→ Why positioning isn’t about following a single framework, but adapting to what works for your market,
→ The ongoing features vs. outcomes debate—and why neither extreme works,
→ How competitive intelligence should shape your messaging (not just live in battle cards),
→ And why context is everything for better positioning.

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👋 About us:

Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive.

This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills.

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❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!

🍿 Here's what to watch next:
What is product positioning?    • What is product positioning? A beginner's ...  
Fundamentals of positioning:    • Fundamentals of positioning  

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📖 Related reading and more competitive intelligence (CI) resources:
→ Competitive Intelligence Alliance: https://pmmalliance.co/3PWDB5Z
→ Make It Punchy by Emma Stratton: https://www.amazon.co.uk/Make-Punchy-...

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Timeline
[00:00:00] Emma Stratton's "Make It Punchy" and what it says about competitive positioning
[00:02:19] As product marketers, do we lead with outcomes or features?
[00:04:32] Competitive intelligence and messaging: "music to my ears"