10 Things to Master in Google Analytics 4

Dive deep into the 10 essential things you need to master in Google Analytics 4 (GA4) to truly call yourself an expert. From understanding the new data model and calculated metrics in GA4, to mastering custom metrics, dimensions, and the audience builder, this video is packed with valuable insights.
Don't miss out on these crucial tips that will elevate your GA4 skills and help you make the most out of your data analysis.

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OUTLINE

00:00 - Introduction
00:04 - Measurement
00:53 - New Data Model
01:58 - Events & Conversions
02:47 - Enhanced Measurement
03:42 - Interface & Explorations
04:36 - Reporting Identity & Google Signals
05:37 - Attribution & Modelling
06:50 - BigQuery & Looker Studio integration
08:11 - Audience Builder & Segmentation
09:18 - Measurement Protocol & API
10:04 - Quirks & Shortcomings