Скачать или смотреть The Hidden Power of Your Data

This video explores how today’s major digital platforms operate under a single, unified business model driven by data monetisation, behavioural prediction and algorithmic control. While services appear diverse—ranging from search engines and social media to smart appliances and navigation tools—they are all designed around a core principle: the user is not the customer but the product, and attention and data are the currency.

The discussion highlights how companies aggregate vast “information trails” from everyday life, including online behaviour, smart devices, financial transactions and public records, to build detailed user profiles. These datasets fuel sophisticated algorithms that do not merely observe behaviour—they predict it, influence it and, in some cases, shape future decisions with remarkable accuracy.

The video examines the ethical implications of this model, including algorithmic bias, behavioural manipulation and the erosion of privacy as a collective asset. It also considers how data brokers can trade entire populations’ digital footprints as if they were products on a supermarket shelf.

By unpacking these dynamics, the video provides a clear and evidence-based explanation of how modern business models operate, why AI ethics is no longer optional, and what organisations—and individuals—must understand to navigate an increasingly data-driven world.