Ep 200 - Five Drinks, One Tuba: Adam Edwards Takes Us Through Bourbon Country
It’s the 200th episode of Five Drinks or Midnight, and we’re celebrating in style at the iconic Widow Jane Distillery with none other than Adam Edwards—East Coast & National Whiskey Ambassador for Heaven Hill and one of the most respected voices in modern Bourbon culture.
A proud Louisville native, Adam’s roots run deep in Bourbon country. With more than two decades in the spirits world, he’s built a career on education, advocacy, and bringing whiskey’s stories to life. From Rabbit Hole to Heaven’s Door and now Heaven Hill, Adam has shaped how enthusiasts and industry pros experience American whiskey. He’s a Certified Executive Bourbon Steward, a WSET II with Distinction graduate, and—because life should be well-rounded—a trained tuba player and outdoors lover who hikes with his wife, daughter, and two dogs, Saz and Boo.
In this milestone episode, we dive into his journey, his philosophy on Bourbon heritage, and the craft behind Heaven Hill’s legendary portfolio. Whether you’re a bartender, distiller, brand ambassador, cocktail nerd, or a story-lover chasing what makes great whiskey great—this conversation is for you.
#AdamEdwards #HeavenHill #HeavenHillDistillery #WidowJane #BourbonCulture #BourbonHeritage #BourbonWhiskey #AmericanWhiskey #WhiskeyAmbassador #SpiritsIndustry #WhiskeyEducation #DrinkResponsibly #200thEpisode #WhiskeyStories #WhiskeyLovers #DistillingCulture #Drinkstagram #WhiskeyTasting #SpiritEnthusiast #BourbonEnthusiast
🎥 Five Drinks or Midnight: 200 episodes, countless stories, and we’re just getting started. Cheers. 🥃✨
00:00 - Intro
00:38 - Question 1 - How did you get started in the spirits industry?
20:25- Question 2 - What does “ambassadorship” mean to you?
35:14 - Question 3 - When you’re hosting a brand tasting or event, how do you balance education (history, process) with fun/experiential (pouring, games, social media)?
53:32 - Question 4 - Where do you see the world of bourbon going?
1:05:22 - Question 5 - Does a tuba sound better after a few drams?
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Catch up on Previous Interviews :
🥃 Ep 199 - Crafting Character: Inside Tullibardine with Roslyn Nuttall-Jones & Stacy Longworth
• Ep 199 - Crafting Character: Inside Tullib...
🥃 Ep 198 - Reviving Pennsylvania Rye: The Dad’s Hat Distillery Story with Herman Mihalich
• Ep 198 - Reviving Pennsylvania Rye: The D...
🥃 Ep 197 - What do BottleRock, Bar Convent, and Tales have in common? Claire Bertin-Lang.
• Ep 197 - What do BottleRock, Bar Convent,...
🥃 Ep 196 - The Art of Slow Whisky: From Scotland to the Hudson Valley with Tenmile’s Shane Fraser
• Ep196 - The Art of Slow Whisky: From Scot...
🥃 Ep 195 - From the Kitchen to the Cosmos Jason Hernandez Runs the Bar at Hawksmoor NYC
• Ep195 - From the Kitchen to the Cosmos Ja...
🥃 Ep 194 - Master Blender Ashley Barnes Talks Bourbon, Blends & Tradition
• Ep194 - Master Blender Ashley Barnes Talk...
🥃 Ep 193- Persian Roots, Maine Flavors: Shahin Khojastehzad of making Handshake Digestif Bitters™
• Ep193- Persian Roots, Maine Flavors: Shahi...
🥃 Ep 192- Liquid Artistry with Ektoras Binikos at Sugar Monk
• Ep192- Liquid Artistry with Ektoras Biniko...
🥃 Ep 191 - From Dominican Roots to NYC Beer Icon: Geriz Ramirez on Flavor & Impact
• Ep191 - From Dominican Roots to NYC Beer I...
🥃 Ep 190 - Meeting up with Local Tour Guide Jan Warren at Dutch Kills
• Ep190 - Meeting up with Local Tour Guide J...
🥃 Ep 189 - Craft, Culture, & Karaoke with Janice Bailon of Hello Hello
• Ep189 - Craft, Culture, & Karaoke with Jan...
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