Скачать или смотреть Social Marketing and BIG Social Change

Roberto Venturini - Prevention and Population Health Branch, Department of Health and Human Services, State Government of Victoria, Australia

To address wicked social issues such as obesity, family violence or community safety we need interconnected change interventions that reach large numbers, are scalable and can be deepened over time.

Follow the development of a social marketing platform as it becomes a critical component of an internationally recognised, and radically different, approach to driving change for better health. Working beyond the delivery of public education campaigns, social marketing has become a key pillar of this powerful movement – one that emboldens governments, business and other partners across sectors and communities – to tackle the rising tide of obesity through leadership, big thinking and joint action.

Monday 20th April 2015

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