Скачать или смотреть 2024 Elections Insider: How BJP & Congress Are Using Identity-Based Marketing!

Get exclusive insights into the 2024 elections with insider information on the marketing strategies of BJP and Congress. Discover how identity-based marketing is being used as a powerful tool to segment and target voters based on region, religion, gender, age, caste, profession, and behavior. Learn about the aggressive campaigns both parties have launched to win over the crucial women voter segment, with initiatives like BJP's 'Lakhpati Didi' and Congress's 'Maha Lakshmi' programs.

In this video, we delve into the science of election marketing, explaining the importance of making voters feel understood and addressing their pain points effectively. We also hint at future discussions on brand positioning in political marketing.

Stay tuned as we continue to explore the marketing of politics. Make sure to follow for more updates!