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Honda sells 2 lakh Activa every month - How?

Activa launched in 2001 and till 2023, overall 3 crore Activa has been sold. Activa is the ultimate refined product with high durability, and efficient as provided 60 kmpl mileage, and more storage capacity and also launched in the metal body.

Honda Activa has dominated the female two-wheeler market and then convinced males to ride gearless vehicles. Today 33% of Activa users are female and rest are male users, so Honda shifted the female domination in gearless vehicles to all genders through their positioning.

Before Activa, Honda launched Kinetic in 1984, and similarly, TVS launched Scooty, and before that, Bajaj Chetak was a budgeted family vehicle for all Indians. But Activa has changed the overall two-wheeler market with their rock-solid strategies. Hero-Honda split also did not affect the sales of Activa.

How Activa has covered 50% of the gearless scooter market, How Honda is selling 2 lakh Activa every month, How Honda strategies after the Hero-Honda split in 2010, How Honda changed the Indian automobile market - all these questions are covered in this video.


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