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When Influencers Lie: How the Internet Always Finds Out

Why do so many people say “I don’t trust influencers anymore”, and why does it keep happening?

In this video, I break down the patterns behind influencer dishonesty, from undisclosed ads and misleading filters to exaggerated lifestyles, and why audiences are officially over it.

This video is not about hate or bullying.
Every example discussed has been publicly reported, ruled on, or widely discussed online.
The focus here is on industry patterns, not personal attacks.

As influencer marketing grows, so does audience awareness, and once trust is broken, the internet doesn’t forget.

✨ Topics covered:
• Undisclosed sponsored content
• ASA rulings & UK advertising law
• Misleading beauty filters
• Unrealistic beauty standards
• Fake or exaggerated influencer lifestyles
• Why audiences now fact-check everything


💬 Let me know your thoughts in the comments:
Do influencers owe full transparency — or is this just the reality of online fame?



🔗 SOURCES & REFERENCES

Advertising Standards Authority (UK) — Undisclosed Ads:

ASA: Taking action against non-compliant influencers
https://www.asa.org.uk/news/taking-ac...

ASA Ruling: Chloe Ferry Instagram ad
https://www.asa.org.uk/rulings/chloe-...

ASA: Escalated sanctions against repeat offenders
https://www.asa.org.uk/news/asa-escal...

Report: Over two-fifths of influencer ads fail disclosure rules
https://uk.themedialeader.com/over-tw...

Misleading Beauty Filters:

Sky News: ASA bans ads using misleading beauty filters (Elly Norris & Cinzia Baylis-Zullo)
https://news.sky.com/story/instagram-...

Influencer Lifestyle & Credibility Cases:

People Magazine: Vegan influencer Rawvana apologises after being caught eating fish
https://people.com/food/vegan-youtube...

The National: Influencer Lisa Li exposed after landlord shares reality of her living conditions
https://www.thenationalnews.com/lifes...

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