Google Ads vs Facebook Ads in Healthcare

“Should I use Google or Facebook ads to acquire more new clients?”

This is a common question that I often get asked.

And the answer is… It depends

It’s never as easy as just picking a tactical solution and implementing it. If it were, everyone would just hire a marketing agency to run their Google and Facebook ads and within weeks they would have more clients than they know what to do with…

But that just simply isn’t the case.

Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”

Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.

So which platform should you use to advertise, and for what type of clientele?

Check out this video where I break down the differences between Google and Facebook marketing in healthcare - as well as what I’m seeing is working best in the market in 2024.


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