Reggie Fils-Aimé On The Challenges Of Running Nintendo Of America - MinnMax Interview

In this interview with MinnMax's Ben Hanson, the former President of Nintendo of America Reggie Fils-Aimé talks about his new book Disrupting the Game: From the Bronx to the Top of Nintendo and some of the challenges he encountered within the organization. He explains why he's not interested in surfacing more Nintendo history, what it's like working with Shigeru Miyamoto, shares some thoughts on the Wii U messaging, and then talks about his time on the board of GameStop and why he was so frustrated by the company's current leadership. This interview was recorded before the recent layoffs at GameStop and Game Informer. If you enjoy this interview, please subscribe to MinnMax's YouTube channel or unlock the podcast version on Patreon to help support us directly -   / minnmax  

To jump to a particular discussion, check out the timestamps below...

00:00:00 - Intro
00:01:10 - Reggie Fils-Aimé on Disrupting the Game's reception
00:03:36 - Why Reggie doesn't want to surface more Nintendo history
00:07:27 - His crash course on Nintendo's internal challenges
00:10:24 - The relationship between Nintendo of America and Kyoto
00:13:06 - The power of Nintendo's management committee
00:17:13 - The importance of having the final say on marketing
00:20:07 - Why isn't Netflix on Nintendo Switch?
00:21:46 - Nintendo's relationship with developers like Vicarious Visions
00:25:51 - Steven Spielberg and BoomBlox
00:27:11 - Understanding Shigeru Miyamoto "The Showman"
00:29:43 - Why Nintendo stopped working with Monster Games
00:31:35 - Messaging using two GamePads on the Wii U
00:33:35 - The origins of the Nintendo Switch
00:35:08 - Reggie's thoughts on the bottomless questions about Nintendo
00:37:13 - E3 2023 "vs" Geoff Keighley's Summer Game Fest
00:38:55 - Why he was so frustrated with GameStop's management
00:41:20 - Reggie's thoughts on Game Informer (recorded before the layoffs)
00:43:23 - His plans for a documentary

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