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AI excels at rewriting existing text rather than creating content from scratch because it can better refine tone, intent, and structure when given a real draft. Generating a rough draft first and then directing AI to rewrite with clear goals results in sharper, more human, and usable content. This approach is especially effective for communications where credibility and tone matter, such as cover letters, emails, and proposals. Viewing AI as an editor instead of an author immediately improves the quality of the output.

Why does AI-generated content from scratch often sound off?
Because AI has to guess your tone, intent, and structure when generating from a blank slate, which can result in content that sounds fine but not quite right.

What is AI better at: generating content from scratch or rewriting existing content?
AI is much better at rewriting existing content than generating from scratch.

What happens when you ask AI to write a cover letter from scratch?
You typically get something generic.

How can you get sharper and more human-sounding AI-generated content?
By providing AI with a draft to rewrite with clear directions around tone, audience, and goal, such as asking it to sound more confident and conversational while keeping your voice.

What is the common mistake people make when using AI for writing?
Expecting a perfect final answer on the first generation.

What is the recommended approach to using AI for writing?
Generate a rough draft quickly, then rewrite it with clear direction about tone, audience, and goal.

For what types of writing does this rewriting approach particularly matter?
Emails, proposals, executive summaries, scripts, and anything where credibility and tone matter.

How does rewriting change AI's role in content creation?
It turns AI from a content generator into a real drafting partner.

Is AI bad at creating ideas?
No, AI isn't bad at creating ideas; it's exceptional at sharpening them.

How should you treat AI when using it for writing?
Treat it like an editor, not an author, to immediately improve quality.