Скачать или смотреть Google's founders didn't market test Alphabet's name before launching

Today marks the 21st anniversary of Google’s IPO.⁠
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From the very beginning, cofounders Larry Page and Sergey Brin recognized the company’s enormous potential for growth.⁠ They were so confident in Alphabet’s name and purpose that they didn’t even market test it.⁠
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“I chose Google, so [Sergey] chose Alphabet,” Page said at Fortune’s #GlobalForum in 2015. “I wanted to have a name that people would be proud to work for,” he added.⁠

This year, the Fortune #FortuneGlobalForum will convene October 26–27 in Riyadh, Saudi Arabia, to explore the strategies that will define the next era of business growth.⁠

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#founder #tech #technology #Riyadh #SaudiArabia

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