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CHANEL KICKS OFF NYFW WITH POP-UP LUCKY CHANCE DINER IN BROOKLYN, NEW YORK.

the restaurant scene. From September 8 to 10, Chanel will take over a classic diner in the heart of Williamsburg, Brooklyn, and transform it into the enchanting Lucky Chance Diner. This pop-up dining experience is part of the grand launch celebration for Chanel’s latest fragrance, Chance Eau Fraiche eau de parfum. This unique collaboration promises to be an unforgettable sensory journey, located at the corner of Wythe and North Street, at 225 Wythe Avenue.

The venue for this extraordinary event holds a special place in the history of Williamsburg. The space, formerly known as Wythe Diner from 1968 to 1988 and later the Cafe de la Esquina, has earned a cherished spot in the neighborhood’s lore. Now, it is set to be reborn as a Chanel wonderland for a few fleeting days. The diner’s classic metal exterior will undergo a magical transformation, awash in shades of pale mint and light pink, inspired by the alluring scent of Chance Eau Fraiche.

Visitors to the Lucky Chance Diner are in for a treat beyond the culinary experience. Upon entering, guests can sit at a cozy booth and explore a menu unlike any other, one filled with Chanel’s finest perfumes. It is an interactive journey of discovery into the world of Chanel’s fragrances. 

Fashion directing by Yulia Harfouch
Production by Tilsitt medias consulting
Editing by Oleh Filatov
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Instagram:   / yuliaharfouch