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Want to learn how to scale a thriving B2B community? In this session, Kathleen from Pavilion dive deep into what it takes to grow and sustain communities of practice, product users, and interest-based groups. "B2B Community Growth Hacks from Pavilion’s Marketing Leader"

From strategies for engagement, self-organizing communities, and maximizing member value, to avoiding common pitfalls like spam and disengagement, Kathleen shares insights from growing Pavilion from 1,000 to 10,000 members and what B2B brands can learn from it.

Key takeaways include:
• Why community is the new Google for B2B buyers.
• How to leverage intimate subgroups for deeper engagement.
• The role of events and salons in fostering real connections.
• Best practices for measuring community ROI beyond just engagement metrics.
• Lessons on moderation, exclusivity, and self-organizing member initiatives.

Whether you’re building your first B2B community or scaling an existing one, this video is packed with practical insights to turn your community into a key part of your go-to-market strategy.

📌 Mentioned Tools & Concepts: Slack, Discord, NPS, Pavilion X, HubSpot, Rev Genius, Saster, Core Groups, Functional Channels, Pavilion University.

💬 Connect with Kathleen on LinkedIn to learn more about community-led growth and B2B engagement strategies.

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