Скачать или смотреть The Present and Future of Game Localization: How to Get Started and Prepare for Industry Disruption

Game localization represents one of the most complex, engaging, and fun verticals in our industry. The integration of UI elements with comprehensive software localization components, cinematics requiring dubbing and subtitles, and intricate player experiences makes video games among the most challenging products to localize; particularly in a market demanding accelerated development cycles and faster launches. Game localization experts constitute the elite of the localization industry, requiring deep expertise in languages, cultural nuances, technology, workflows, audiovisual translation, UX, marketing, and beyond. In this presentation, we will explore the intricacies of game localization from multiple perspectives (Language Service Provider and Localization Buyer), examine the essential roles and skills required in this field, analyze how AI is disrupting current practices, and discuss strategies for preparing for the future.