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Case Study: The Art of Successfully Adapting Formats

Insight Production has adapted some of Canada's most successful formats. Now the format rights to their series "Canada Sings" has been picked up by global innovator, Endemol. Using examples from their original and international formats, they'll discuss how knowing your potential markets is key to creating formats that travel and how they adapt popular formats like Top Chef to work for the Canadian viewers. Hear how to create and adapt audience-pleasing formats from the experts.

Panelists:
Erin Brock, Supervising Producer, Insight Production Company. For over 10 years, Brock has worked with Insight Productions, developing and producing such hit television series as Canadian Idol, Star Racer, Battle of The Blades and the new original series Canada Sings.

John Brunton, President & CEO, Insight Production Company. John Brunton thinks TV. All the time. As the Globe and Mail writes, he "has airwaves between his ears." A natural-born storyteller, Brunton is now celebrating over thirty years at the helm of Insight Production Company Ltd.

Mark Lysakowski, Supervising Producer, Insight Production Company. A fan and student of television for his entire life, Mark Lysakowski has been actively engaged in the blood, sweat and tears of the business for over sixteen years