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http://www.HundredsOfCustomers.com

Is it possible to please both your audience and your search engines?

Can you create content that appeals to both?

Should you create content that appeals to both, or does that violate terms of

service because it's intentional in the first place?

SEO - that Heraclitian state of flux that seeks nevertheless to make static

the knowledge that we possess, having measured and weighed all it can find.

We upvoted our knowledge through the democratic process of backlinking, until

the few oligarchs figured out how to exploit this vote, flooding the market

place with millions of atificially created votes that were, of course,

against terms of service, but which nevertheless where required by the

service to rank.

I see it when I search for local dentists, and most have around a hundred

back links or so, but then Dr. Smith shows up with 5 million.

Yeah, that's not fishy.

So the algorithm evolves. We move from democracy fallen to oligarchy into

something more akin to a republic. The peoples republic of Search.

Now there are a managerie of rules. Penguines and Pandas who safeguard the

little guy from the oligarchs of old, who weigh anchor text by quality and

quantity and begin to sift out the overoptimized ballast.

"Just create good content" says Rand, as if that was all there was to it.

But of course your material will never be found without being found, and it

cannot be found without being SEOptimized, and to intentionally do that is -

or could be considered, a violation of the TOS.

Or maybe not. Maybe it's just the acceptable base-level of quality on the

internet.

Can you please the search engines and your audience every time in the same

way? No, of course not.

But you can try.

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