Interview: Mikael Söderlindh, Co-Founder and CEO of Happy Socks, on building a global brand

For our second episode of the Secrets for Scaling Podcast, we spoke to Mikael Söderlindh, Co-Founder and CEO of Happy Socks. Selling happiness through beautifully designed and brightly colored socks, Happy Socks has 12,000 retail accounts selling socks in 90 countries.

On top of that, they have 30-something Happy Socks concept stores and have sold millions of pairs of socks over the past eight years. And, they’ve added underwear to their product line this year, which will also increase sales considerably.

Founded in 2008, Happy Socks has been successful since the early days through strategic partnerships and hiring decisions. However, they’ve faced some challenges too. For example, though they mastered wholesale almost immediately, it took six years and many lessons to get ecommerce right. Learn more in the full episode or read the episode highlights here: https://www.geckoboard.com/blog/happy...