The unknown value of internal product managers

Product managers explore the needs of customers to improve their software. But who should explore the needs of colleagues for internal tools like Salesforce?

Meet the role of the internal (business) product manager. In this upcoming webinar, I'll cover why and when you should think about creating this role.

My partner in crime will be Asaf Klein, VP Global BizOps Data & Analytics @ AppsFlyer. He established and scaled this position at Appsflyer placing him at the perfect spot to share the ins and outs of business product management.

Agenda

1. What is an internal product manager and when do you need one
2. Risks of burdening your PMs with internal tools
3. How to get buy-in from stakeholders and set up the role
4. How to measure the success of the internal product manager role
5. Q&A

Key learnings

You'll learn through a real-life example when, why and how to set up an internal product manager team at your company.

About Asaf

Asaf is a business operations black belt with +15 years of experience. He is currently the VP Global BizOps Data & Analytics at AppsFlyer, but he has also led & scaled customer service or client services teams globally.