How to Communicate Big Ideas with Maximum Impact [Ans: Top-Down]

You have a big idea you want to present. It may be a result, an outcome, or a conclusion. Maybe it’s an insight you need to share or a recommendation you need to make. How can you communicate your big ideas with maximum impact?

Your clients, sponsors, and stakeholders don’t have time for a recap of everything you did. They want the good stuff. And they want it Now!

So: BLUF
Bottom Line Up Front

So, the simple approach starts with your key message.
An effective structure for your introduction:
1. Context or background
2. New information (findings, complication)
3. Set-up for the Big Idea – a rhetorical question works well

Once you have stated your Big Idea, elaborate by answering the question your audience has in mind. This is likely to be either;
1. Why? Justify your Big Idea
2. How? What are the steps to do what you suggest

The Answer to the Why question…
Give your reasons in a short, succinct way.

If the Question you choose to address is the How question…
Your priority here is not to persuade but to explain.

If you need to address why and how…
Always address the ‘why’ question first. Otherwise, people won’t pay attention to the ‘how’, if they can’t understand the reason ‘why’.

And, sometimes, you will want to end with the What if? question
This is often the way to head off objections. Anticipate the risks and scenarios people will want to know about, and address them

Two more tips…
Always use plain language. If you need to use jargon, explain the idea and then give people the label for it.
Keep your explanations as simple as you can, so that any intelligent person listening to you with little or no background can understand you – unless you are certain about the level of knowledge of your audience.


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