Скачать или смотреть Empowering Small Businesses: Understanding Marketing Agencies

My first role after uni was with a small marketing consultancy working with local businesses.

This was back in the day when advertising meant a spot on the radio or a quarter-page in the local newspaper.

Businesses were more likely to splash out on a fancy brochure than a website.

And if they did have a website — was it mobile responsive? Like heck it was!
The thing is, back then, most small business owners understood how advertising worked.

It was straightforward. Buy an ad. Run it in the local rag. Maybe pop a jingle on the radio. Job done.

Fast forward 15 (cough, cough... okay, 20) years, and the whole game has changed.

Audiences are online, platforms are evolving faster than you can say “algorithm update,” and marketing has become a labyrinth of acronyms and dashboards.

Over the past 5 years, I’ve worked with dozens of small businesses who’ve shared frustrating (and sometimes shocking) experiences with marketing agencies.

❌ “We signed with an agency and got… clicks?”
❌ “They wouldn't even give us access to our own ad account.”
❌ “We had no idea where our money was going.”

So, why are small businesses more likely to have issues when it comes to working with marketing agencies and what can we do about it?

👉 Read all about it here: 🔗https://lnkd.in/di6NtBgb

Have you had a rough experience with a marketing agency (or a great one)? I’d love to hear it.👇 Let’s make this space better for everyone.

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