Normative and Informational Social Influence - Social Influence - Psychology A-Level Revision Tool

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This video is the third installment of our Psychology A Level Revision Series to prepare you for your exams with exactly the right information that you need to know.

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In this video, we discuss Deutsch and Gerard's (1955) Dual Process Model of Social Influence. This model proposes two forms of social influence - normative social influence (NSI) and informational social influence (ISI).

At the end of the video, we also introduce Turners (1987) Self-Categorization Theory into the mix, and discuss his proposal of a unified Referent Informational Influence to replace NSI and ISI.


The key references in this area are:

Deutsch & Gerard (1955) - Dual Process Model of Social Influence (Normative Social Influence and Informational Social Influence)

Asch (1951) - Lines Study of Social Conformity, as an example of Normative Social Influence
Sherif (1935) - Autokinetic Effect Study, as an example of Informational Social Influence

Moscovici & Personnaz (1980) - Chromatic Afterimage Effect, as an example of Informational Social Influence (or Referent Informational Influence)
Boyanowski & Allen (1973) - Racial prejudice and social influence study, as an example of Referent Informational Influence

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