Скачать или смотреть Most Founders Miss This One Lesson in The Lean Startup

Learn more about the ways Lean Startup helps 99% of founders pivot correctly. Here's how
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Alright, this video with Mark Roberge is all about **pivoting**, not just what it is, but the common mistakes startups make and how to do it right to avoid derailing your growth. Mark, HubSpot's first CRO, breaks down the five different types of pivots directly from the material in The Lean Startup book, and more importantly, the three big traps that can sink even a promising business strategy. He gives us an essential look at pivoting, a core tenet of The Lean Startup.

If you're a founder or startup leader who's considering a strategic pivot, expanding into new markets, or just trying to survive in a constantly changing landscape, this is essential viewing. You'll learn how to approach a pivot with a clean slate, manage your legacy customers and revenue effectively, and avoid over-optimism when your business model enters uncharted territory.

Chapters:
00:00 - 0. Intro
01:17 - 1. The **Zoom-In Pivot**: Focusing on What Works
01:56 - 2. The **Zoom-Out Pivot**: Expanding Your Reach
02:33 - 3. The **Customer Segment Pivot**: Finding Your True Audience
02:52 - 4. The **Customer Need Pivot**: Solving the Right Problem
03:15 - 5. The **Business Architecture Pivot**: Rethinking Your Operations
06:30 - Overcommitting to Legacy Customers/Revenue
07:44 - Over-Optimism in Zoom-Out Pivots (New Markets = New Learning)
08:46 - Contain Legacy Customers/Revenue with Minimal Resources
09:26 - Tell the Pivot Story Clearly (Manage Expectations)
10:30 - Mark's Final Takeaways: Pivoting is a Requirement, Not an Option

What's the toughest pivot you've ever had to make? Share your story in the comments!

#StartupStrategy #BusinessPivot #LeanStartup #GrowthHacking #Entrepreneurship #MarkRoberge #HubSpot #BusinessModel #ScalingUp #ProductMarketFit #CustomerSegments

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About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.

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