Скачать или смотреть Automated Search Term Tagging with Teikametrics Flywheel

The cardinal sin of Amazon Advertising is to blend the performance of brand advertising and non-brand advertising when making bidding and budgeting decisions. It is absolutely critical for brands to purchase Sponsored Product and Sponsored Brand ads on their own brand terms.

It can be incredibly cumbersome to appropriately segregate the performance of brand vs. non-brand vs. competitor searches within Amazon Advertising and to therefore gain the necessary controls over bids and budgets to truly execute this strategy until today.

Teikametrics Flywheel now supports automated and intelligent search term filtering to enable friction-less execution of strategies across these important lines.