Скачать или смотреть Tracking Social Media Metrics That Actually Matter | Analytics for Growth

Are you tracking the right social media metrics — or just numbers that look impressive? In this video, I walk you through which social metrics really count, how to monitor them, and how to use them to grow your brand strategically.

You’ll get:

Why “vanity metrics” can mislead you

The key metrics that drive real growth (engagement, reach, conversion, etc.)

How to set benchmarks & goals for each metric

Tools & platforms to track metrics without overwhelm

How to interpret data, spot trends & make smarter decisions

Real examples where analyzing metrics changed the game

If you want to stop guessing and start optimizing, this video is for you. Use metrics to work smarter—not harder.

👋 Questions or comments? Drop them below – I read and reply after the live.

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Recorded 06/10/25