Скачать или смотреть Launching a Business at 50 with Absolute Collagen's Maxine Laceby

In this episode of Screw It Just DO It, I speak with Maxine Laceby, founder of Absolute Collagen. Maxine launched the business at 50 from her kitchen table after raising her two daughters, turning a simple idea for bone broth into one of the UK’s fastest-growing beauty supplement brands now valued at over £50 million.

She shares how her journey was never about chasing investor returns but about doing things properly, respecting her team, and staying true to her values. We discuss her screw it just do it moment, the role her family has played in the business, and why she believes authenticity and empowerment should always guide brand messaging.

Key Takeaways:
It’s never too late to start a business
Authenticity creates customer loyalty and long-term growth
Family-run businesses need mutual respect for strengths and weaknesses
Investment should be about finding the right partners, not just the money
Empowering customers matters more than exploiting insecurities

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.
 
🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.
 
Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. www.festivalofentrepreneurs.co.uk
Register her for FREE: https://eventdata.uk/Visitor/Festival...
 
👉 Follow the show. Turn up in October. Screw It Just DO It!
 
#ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

02:10 Starting Absolute Collagen at 50
06:05 From kitchen bone broth to product
09:42 First reactions and early customers
13:28 Building a family business with her daughters
17:55 Balancing parenting and entrepreneurship
22:14 Roles of Darcy and Margot in the company
26:30 Authentic brand values and messaging
31:12 Challenges of scaling and growth
36:40 Taking investment and building a board
41:05 Maintaining integrity while expanding
45:28 Lessons in resilience and intuition
50:02 Future vision for Absolute Collagen
54:20 Advice for aspiring entrepreneurs

----------------------------
Connect with me:
👉🏼 https://www.festivalofentrepreneurs.c...
👉🏼 Apple - https://podcasts.apple.com/gb/podcast...
👉🏼 Spotify - https://open.spotify.com/show/6zGHXSl...
👉🏼 Linkedin -   / alex-chisnall  
👉🏼 Instagram -   / alexchisnall_  
👉🏼 Facebook -   / alex.chisnall  
👉🏼 X -   / alexchisnall  
👉🏼 Threads - https://www.threads.net/@alexchisnall_
👉🏼 TikTok - https://www.tiktok.com/@alex_chisnall...
👉🏼 YouTube -    / @alexchisnall