HEIHEI - Japanese Street Fashion by Shohei Kato カトーショーヘー

Behind the scenes with independent Japanese streetwear designer Shohei Kato. Find out what inspired Shohei to create his popular-in-Harajuku Japanese fashion brand.

HEIHEI is an independent Japanese fashion brand often seen on the streets of Harajuku. The brand was created by Bunka Fashion College graduate Shohei Kato in 2013.

In this feature, we go behind the scenes of several of HEIHEI's lookbook shoots and also talk with the designer about what inspires him, how he first became interested in fashion, what influence Harajuku has had on his creative process, and much more.

The first HEIHEI collection featured oversized unisex fashion with bold graphics mixing elements of kawaii and grotesque. Harajuku style icon Hirari Ikeda was the image model for the first HEIHEI collection, and Hirari has returned several times to model for the brand since that time. We also talk to Shohei about the experience of working with Hirari Ikeda.

The second HEIHEI collection was inspired by baseball and other memory fragments from Shohei's childhood. The third collection "HEIHEI Dalmatians" features artwork inspired by movies and toys from Shohei's childhood.

We hope you enjoy this behind-the-scenes look at one of Japan's up-and-coming fashion designers. For more info, please check the following links:

HEIHEI Official Website:
http://www.heihei.jp/

HEIHEI on Social Media:
  / show_hey_k  
  / heiheitokyo  

A big thank you to Shohei Kato (カトーショーヘー) and the stylists, models, photographers, studio support staff, and everyone else who made this video possible.

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