Navigating Changes and Rules of Engagement in PPC

Описание к видео Navigating Changes and Rules of Engagement in PPC

For this episode of E-coffee with Experts, Ranmay Rath interviewed Navah Hopkins, Brand Evangelist at Optmyzr. Navah discusses the importance of budget audits and optimization, emphasizing the need for effective allocation of resources across various channels. Navah also explores audience targeting and segmentation strategies in a privacy-first world and provides valuable insights into delivering impactful advertising in the post-cookie era. Her expertise and experiences offer a wealth of knowledge for marketers looking to navigate the evolving landscape of PPC marketing.

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