How to Increase Instagram Engagement and Turn Followers into Buyers (Part 2 Jeremy McGilvrey)

Welcome back to the second episode of Monetization Nation interview with Jeremy McGilvrey. In the previous episode, we explained why Instagram is a leader in social media. We also discussed 4 simple, yet powerful, strategies to grow an Instagram audience. In this episode, we will explore strategies that can help us increase our Instagram engagement and turn followers into buyers. We will reveal additional Instagram strategies and secrets and how Instagram influencers can help our brands.

Promoting Our Products through Famous and Credible Instagrammers

Brands need influencers to help drive growth. This follows the same rule as peer recommendation. People are more likely to buy a product or service that is recommended by those they trust, such as famous and credible Instagrammers they follow.
I asked Jeremy how we can get Instagram influencers to promote our brand. While he believes in the power of influencer marketing over ads, he doesn’t recommend the shoutout strategy which means going to an influencer and having them promote our page. Instead, he believes that it’s best to have them promote a free piece of digital content that will lead potential customers to our page. Then we can follow up with these leads with an offer or get them to follow our Instagram account through an email sequence.
Connecting with famous Instagrammers isn’t as difficult as it seems. Most Instagram influencers write in their bio how to connect with them, whether it’s through email or direct messages.

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is” Scott Cook, CEO, and founder of Intuit.

Read at: https://monetizationnation.com/blog/6...