Fashion Film by Rano's Heirlooms - Kal Aaj Aur Kal - Jeeve Banri

Beauty is ineffable. Defying time, it comes to signify that truth, which cuts at the heart of human existence. To be human is then to be struck by beauty.

At Rano’s we are commited to preserving the craft of textiles and embroidery, as they have evolved through the ages. Kal Aaj Aur Kal is our ode to beauty.

Jeeve Banri, a part of the long lost wedding culture of the sub-continent, is a folk tune revived for the purpose of this campaign.

Featuring @mahirahkhan
Models @amna_jamaal @ishahmughal._ @azari.iah @atikahgardezi @zakiyamajeed_ @rabiatahirkhaili @saniaiqbal01
Male Models @haiderabbass_ @taimur_rumi
Photography @snaqvi
Styling: @meheksaeed
Art Direction @moiz_tirmizi
Assistant Art Director @sami_hassan0
Choreography @fatimamjedd
Content writing @khadijaamalik
Make up (Mahira) @iambabarzaheer
Make up (Girls) @arammish_makeup @arammish @sonia_nazir
Jewellery @farhatalijewellers
Hair accessories @buckwheat.pk

Video Team
Director: @moiz_tirmizi
Cinematographer @taseer_alii
Music @misbahaviorrr
Editor @saraiqbol
Assistant Director @ishmaareeb
Musical Talent Dolly Sisters, Rasheed Abbas
Colourist Tauqeer Ali
Gaffer Yousuf Masih

#ranosheirlooms #folksong #mahirakhan #southasianwedding #wedding #weddingdress #timeless #revival #handembroidery #weddingfilm #fashionfilm #bridal #bridalmehndi #bridaljewellery #bridalmakeup